As a country that prides itself on multiculturalism, Canada’s workforce ought to reflect its population. But time and again, its largest and most lucrative industries have systematically excluded diverse communities, limiting the range and quality of ideas and talent we have access to.
In the TV, film and advertising industries, diversity in its truest form—where people of every colour and background are represented and have a voice—is more than a buzzword; it is a moral and economic imperative. A more diverse content production sector is a more creative and competitive one.
Founded in 2007 to address this issue, POV has spent the last decade developing a model that ensures diverse creatives have a viable first point of entry into the sector. Since then, we’ve helped over 250 youth from across the GTA find fulfilling jobs, establish meaningful careers, and effectively mentor the next generation of content creators.
In the last five years, we’ve intentionally prioritized BIPOC, 2SLGBTQIA+, newcomer and refugee communities in our work because when we center the most marginalized, everyone wins. Slowly but surely, the impact of this work is being felt, but we are determined to do more. To expand our efforts, we are launching the “Next Gen” campaign to raise funds to establish a permanent home. This home will increase the number of young people who receive training through our programs, give us room to grow our initiatives, and secure our future in the sector.