As a country that prides itself on multiculturalism, Canada’s workforce ought to reflect its population. But time and again, its largest and most lucrative industries have systematically excluded diverse communities, limiting the range and quality of ideas and talent we have access to.

In the TV, film and advertising industries, diversity in its truest form—where people of every colour and background are represented and have a voice—is more than a buzzword; it is a moral and economic imperative. A more diverse content production sector is a more creative and competitive one. 

Founded in 2007 by Edie Weiss and Jeff Kopas to address this issue, POV has spent the last decade developing a model that ensures diverse creatives have a viable first point of entry into the sector.  Since then, we’ve helped over 250 youth from across the GTA find fulfilling jobs, establish meaningful careers, and effectively mentor the next generation of content creators.